ANALYTICS DASHBOARD

    QR Code Analytics for Dynamic QR Codes

    See scan activity over time, returning scan rate, and top-performing dynamic QR codes in one analytics dashboard.

    Track scans from posters, packaging, and real-world campaigns.

    • Scan counts over time
    • Top-performing QR codes
    • Returning scan rate
    qrflows.app/analytics
    Total scans · 7d
    12,453
    +28% vs prev
    Today
    1,842
    Mon
    Tue
    Wed
    Thu
    Fri
    Sat
    Sun
    Returning rate
    34.2%
    Top QR code
    4,820
    Holiday promo poster
    02 / What is it

    Analytics built into every dynamic QR code.

    Dynamic QR code analytics in QRflows is how you track QR scans after every open: each scan goes through the QRflows redirect, and the QR scan analytics in your analytics dashboard are built from those events — totals, daily activity, and returning rate.

    Analytics are only available for dynamic QR codes using that redirect. Nothing to wire up beyond QRflows, and we do not build personal profiles from scan rows.

    Important: Static QR codes do not provide analytics in QRflows. Only dynamic QR codes pass through the redirect that makes counting possible.

    03 / Dashboard preview

    The numbers you actually open the dashboard for.

    A focused view: totals, daily activity, returning rate and your top performers.

    Workspace
    Marketing — Q4 campaigns
    Total scans
    12,453
    +28% vs previous 7 days
    Scans today
    1,842
    Updates after scans are logged (can take a short moment)
    Returning scan rate
    34.2%
    Coarse fingerprint (IP + user-agent)
    Scans per day
    7d
    820
    Mon
    1,240
    Tue
    980
    Wed
    1,680
    Thu
    2,140
    Fri
    2,460
    Sat
    3,120
    Sun
    Top QR codes
    #1Holiday promo poster4,820
    #2Restaurant menu — main3,140
    #3Product packaging — SKU 0422,210
    #4Business card — sales team1,180
    04 / Metrics

    What you can measure with QR code analytics

    01
    Total scans
    Aggregate scan count for the selected period.
    02
    Scans today
    Count of scans recorded for the current day in the dashboard view.
    03
    Returning scan rate
    Coarse share of scans coming from repeat fingerprints.
    04
    Scans per day chart
    Daily timeline so trends and spikes are obvious.
    05
    Top QR codes
    Ranked list of your best-performing dynamic codes.

    Returning scans are estimated using a coarse fingerprint built from IP address and user-agent. It's a directional signal — not a precise per-person counter.

    05 / How it works

    Three steps to first scan data.

    1
    Create dynamic QR
    Generate a dynamic QR code in QRflows — every scan goes through a redirect we control.
    2
    Print or share
    Put it on packaging, posters, menus, business cards, slides, anywhere.
    3
    View analytics
    Open the dashboard for totals, daily trends, returning rate and top performers.
    PRO PLAN

    Advanced analytics for teams that need more.

    Trends vs previous period, best-time analysis, hourly scan breakdown and per-QR drill-down — all in one upgraded view.

    Available on Pro plan only.
    Scan trends vs previous period
    Week-over-week and month-over-month deltas.
    Best scan time (hour / day)
    Find the exact slots when your audience scans.
    Scans by hour
    Hourly scan volume for a selected day (per-QR on Pro).
    Per-QR breakdown in charts
    Drill into a single code with chart-level detail.
    Recommendations
    Suggestions on what to test, change, or scale next.
    07 / Plans

    What analytics you get on each plan.

    Starter and Growth share the same analytics view — Growth adds more codes, bulk creation and landing pages. Advanced analytics is a Pro feature.

    Starter
    • Basic analytics
    • Limited QR codes & scans
    • Core dashboard view
    Growth
    • Same analytics as Starter
    • More QR codes + bulk creation
    • Hosted landing pages
    Pro
    Pro
    • Advanced analytics block
    • A/B testing
    • Smart Rules routing
    08 / Honest scope

    What QRflows analytics does not include.

    Being upfront so you can pick the right tool. If any of these are dealbreakers, you'll need a dedicated analytics platform alongside.

    • No user identification — scans are not tied to personal accounts.
    • No guaranteed location data — country signals are not part of the core analytics view.
    • No referrer reports — we cannot tell which app or website opened the QR.
    • No conversion tracking — purchases on your destination site are not measured here.
    10 / FAQ

    Frequently asked questions

    What is counted as a scan?

    A scan is counted when someone opens a dynamic QR code and QRflows resolves the destination through its redirect. Reloads on the final website are not counted as additional scans.

    Is QR code analytics real-time?

    Scan activity appears in the dashboard with a short delay. QRflows logs scans asynchronously, so updates are not instant.

    Do static QR codes have analytics?

    No. Static QR codes send people directly to the destination, so the scan does not pass through QRflows. Analytics in QRflows are available for dynamic QR codes.

    Can I see device or country data?

    The standard analytics view focuses on totals, scans per day, returning scan rate, and top QR codes. Device and country data are not part of the core analytics dashboard on this page.

    What are returning scans?

    Returning scans are estimated using a coarse fingerprint based on IP address and user-agent. This is a directional repeat-scan signal, not a precise user-level identifier.

    Can I export data?

    Export options depend on plan and workflow. If you need automated access to analytics data, check Pro plan capabilities and API access on the pricing page.

    Learn how tracking works — per-placement codes, UTMs, and how QR campaigns are measured in practice.

    Start measuring your QR campaigns today

    Create your first dynamic QR code, share or print it, and watch the scans roll in.