From wall posters to store windows — every surface becomes a measurable channel.
Concerts, conferences, exhibitions — link to RSVP.
After-hours and walk-by traffic.
Menu, daily specials, reservation form.
Clubs, lectures, recruiting.
Listings, virtual tours, viewing booking.
Class schedule, trial pass, signup.
Sale, coupon, limited offer.
Community info, donations, events.
Any destination — change it later from your dashboard, the printed code keeps working.
RSVP or ticket form.
Hosted page with offer + CTA.
PDF or hosted digital menu.
Open driving directions to your location.
Auto-route iOS / Android.
Open a chat with a pre-filled message.
Name, email, phone capture.
Long-form info — replace anytime.
A few details make or break poster QR scan rates.
Dark code on light background scans best.
At least 4 modules of empty space around.
“Scan for the offer” lifts scan rates.
Walk back, scan with your phone — confirm it works.
Smaller QR pattern = easier to scan.
Eye level reads best.
Use different QR codes for window posters, wall posters, event posters, and street posters to compare which location drives the most scans. Same dashboard, separate metrics per code.
See which placements convert, when scan peaks happen, and where your audience really comes from.
Read the QR Tracking guide